Loyalty programmes and fitness apps rely on the power of streaks and the behaviours they incentivise. Understand them, and use them productively.
Essays
The history of a few emotional men and a great white bird.
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Madasamy Ravi, better known as M Ravi, a human rights lawyer and activist, died on December 24th 2025, aged 56.
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A gift may be an economic decision, but behavioural science reveals the real drivers: signalling, warm-glow, and the social rules that shape how we give.
Jom staff share their picks for books, music, podcasts, movies, TV, and more.
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Now more than fifty years old, the zombie-like persistence of Sentosa’s Japanese surrender waxworks suggests there is more to the exhibit than meets the eye. A Singapore story cast without Singaporeans, it tells us as much about those who observe, as those depicted.
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