Serene Koh

Serene Koh | Jan 23, 2026 | 5-min read |

Streaks

Loyalty programmes and fitness apps rely on the power of streaks and the behaviours they incentivise. Understand them, and use them productively.

Serene Koh | Dec 19, 2025 | 6-min read |

Society

The warm-glow economics of gift giving

A gift may be an economic decision, but behavioural science reveals the real drivers: signalling, warm-glow, and the social rules that shape how we give.

Serene Koh | Nov 7, 2025 | 4-min read |

Society

What my mother taught me about mental accounting

Our natural tendency to allocate money (or any resource) into little mental “jars” has profound implications for how we spend and save.

Streaks

The warm-glow economics of gift giving

What my mother taught me about mental accounting

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