Loyalty programmes and fitness apps rely on the power of streaks and the behaviours they incentivise. Understand them, and use them productively.
Serene Koh
9 posts
A gift may be an economic decision, but behavioural science reveals the real drivers: signalling, warm-glow, and the social rules that shape how we give.
Our natural tendency to allocate money (or any resource) into little mental “jars” has profound implications for how we spend and save.